Melbourne University: Cancer Screening Multicultural Campaign Collaboration with Agency Partner: Icon.

Background

Melbourne University identified lower cancer screening engagement in CALD populations than non-CALD groups. Collaborating with The LOTE Agency, the university launched a project to enhance participation in under-screened CALD groups for breast, bowel, and cervical screenings. The project aimed to create efficient communication tools for government distribution, involving Melbourne University, Icon (our agency partner), and our internal project team.

Our services

• Multicultural strategy: workshops to create a foundational multicultural strategy, informing improved communication with CALD communities

• Translations: materials were translated into four languages: Arabic, Chinese (Simplified), Hindi, and Tagalog.

• Translation quality checks: rigorous language quality checks ensured accurate and culturally sensitive translations.

• Desktop publishing/typesetting: professionally formatted materials for visual appeal and cultural appropriateness.

• Audio recording: audio recordings of translated content for enhanced accessibility.

• Account management: dedicated account management ensured seamless coordination and communication throughout the project.

Impact

The initiative successfully addressed participation challenges among under-screened CALD groups in breast, bowel, and cervical screening programs. Unique challenges, like navigating the 'fatalism' mentality in some cultural groups, required innovative solutions to support the call to action. This collaborative effort exemplifies Melbourne University's commitment to inclusivity and effective engagement with diverse communities.

Demonstrated experience

• Multicultural strategy development: facilitating workshops for strategy creation.

• Translation and language quality Assurance: providing accurate and culturally sensitive translations.

• Desktop publishing/typesetting: professional formatting and design services tailored to linguistic and cultural nuances.

• Audio recording: enhancing accessibility through auditory resources.

• Account management: effective project coordination and communication.

Conclusion

This initiative promoted inclusivity in healthcare. Melbourne University acknowledged The LOTE Agency in its report for being 'pivotal in extending the reach of the project to the community.